Dragon Boat Festival travel recovery: The recovery of the Yangtze River Delta is obvious, and local travel is the main force
This year’s Dragon Boat Festival holiday, consumers’ booking scenic spots are still dominated by local surroundings. The proportion of ticket orders around the local scenic spots account for about 90 %. With the successful development of Shanghai resumed work, on the first day of the Dragon Boat Festival holiday, the tourism industry ushered in good news, and the tourism market accelerated recovery.
According to Ctrip data, the total number of tourism products booked on the first day of the Dragon Boat Festival increased by 37%compared to the first day of "May 1". Judging from the distance from visiting the scenic area, this year’s Dragon Boat Festival holiday, consumers’ booking scenic spots are still dominated by local surroundings, and ticket orders around the local scenic spots account for about 90 %.
Big data of Tongcheng Travel shows that ancient towns gardens, rural homestays, outdoor camping, riverside night travel, and animal and plant gardens have become the five major travel keywords for the Dragon Boat Festival this year.
The tourism market in the Yangtze River Delta urban agglomeration has obviously recovery. Suzhou, Changzhou, Jiaxing, Hangzhou, Wuxi, Ningbo, Zhoushan and other surrounding cities have increased by more than 50%from the May Day holiday.
Among them, the tourism popularity before the Dragon Boat Festival before the Dragon Boat Festival increased by 446%from the May 1st holiday, and the popularity of Changzhou tourism rose 255%from the May 1st holiday.
Hangzhou, Shanghai, and Suzhou also entered the top ten on the list of cities in the Dragon Boat Festival. It is worth noting that as Shanghai enters a comprehensive resumption of work and re -production, Shanghai’s tourism industry has also ushered in an important turning point. During the Dragon Boat Festival, more than 40 local scenic spots in Shanghai were open to the Dragon Boat Festival, and trading reservations have been resumed.
Ctrip data shows that the average daily order transaction rate of the Dragon Boat Festival in Shanghai Binjiang Forest Park has increased more than 20 times from March. On the first day of the Dragon Boat Festival, the number of votes in Shanghai Binjiang Forest Park passed the Shanghai Binjiang Forest Park exceeded 20,000 orders; the average order transaction volume of the Dragon Boat Festival of the Oriental Pearl TV Tower increased the average number of orders in March, which increased by more than 11 times; the average daily order transaction volume of Shanghai Zoo The average daily order transaction rate increased by more than 13 times.
Starbucks’s selection of Shanghai Baking Workshop officially resumes its business today. According to the prevalence requirements of the epidemic, and the way of restricting flow and opening up, it provides customers with the "non -contact" experience of "going to the store+online point, and picking up the store.
Shanghai is the largest city in Starbucks worldwide. At present, nearly 600 Starbucks stores have resumed business. The re -opening of the above stores has also attracted many local guests to go. In addition, the average daily reservation volume of Dragon Boat Dragon in Shanghai Happy Valley and Shanghai Wildlife Park increased by more than 7 times and 4 times more than in March.
Spring and Autumn Tourism has more than 50 people going to Chongming today to carry out local day trip. This year’s "Star Tourism Project" camping tour from "May 1st" to the Dragon Boat Festival holiday.
Ctrip data shows that the number of domestic camping products on the first day of the Dragon Boat Festival has increased by 68%from the first day of May 1st.
Flying Pig data shows that in the past week, the Dragon Boat Festival camping reservation has increased by more than 4 times the previous week. In terms of regions, the top ten cities camping in the Dragon Boat Festival are Hangzhou, Chengdu, Wuhan, Shenzhen, Zhuhai, Beijing, Chongqing, Guangzhou, Jieyang and Dongguan. Among them, Guangdong cities occupy five seats and become "camping provinces." At the same time, the folk customs of ancient towns became popular. Malaysia -honeycomb data showed that the searches of "Dragon Boat" rose 33%in the past week, and the "Baozi experience" related popularity rose 54%.
"Ancient Town One -day Tour" or "Selecting a Homestay to Land in the Landscape" is a popular choice for the long holiday of the Dragon Boat Festival. Xintuqiao Town of Ganzi, Furong Town in Xiangxi, and Wuzhen of Jiaxing are the three ancient towns with the highest popularity during this holiday. In terms of air tickets, the big data of Tongcheng travel shows that the average ticket price during the Dragon Boat Festival has increased by 28%from the May 1st holiday.
Among them, the "Migratory Bird Old Man" in the south began to return to the hometown, promoting the significantly increased traffic flow in Hainan-Northeast. At the peak of the "Migratory Bird Old Man", some domestic airports also launched caring services for the elderly. Lan Xiang, dean of Qunar Big Data Research Institute, analyzed that the Dragon Boat Festival holiday passengers mainly returned to visit relatives and played local fun.
Since entering late May, the number of travel reservations during the Dragon Boat Festival has leapt significantly from the previous week.
Fang Zeqian, an analyst at the Ctrip Research Institute, said that as the last small holiday in the first half of the year, the various good information of the Dragon Boat Festival tourism boosted market confidence. With the improvement of the prevention and control of many places, especially the two major customers of Shanghai and Beijing, the output of the two major customers of Shanghai has promoted the restoration of the cultural tourism industry in an orderly manner. In addition, cross -provincial tours have accurate and accurate favorable policies to county, and the overall situation of the tourism industry has gradually improved.
Author: Le Yan Zhang Jian Huang Zezheng.